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Ebook The Secret of Secrets: Your Key to Subconscious PowerBy U. S. Andersen, Uell S. Andersen

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Your secret self, that sleeping giant within you, can help you do anything and become anything. This book reveals the mental magic by which the power of your mind can be perfected.

• Sales Rank: #870241 in Books
• Published on: 1981-03
• Original language: English
• Number of items: 1
• Dimensions: .63" h x 5.31" w x 8.29" l,
• Binding: Paperback
• 310 pages

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Ebook Social Marketing in the 21st CenturyBy Alan R. Andreasen

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Social Marketing in the 21st CenturyBy Alan R. Andreasen

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The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges.

• Amazon Sales Rank: #1439387 in Books
• Brand: Brand: SAGE Publications, Inc
• Published on: 2005-11-30
• Released on: 2005-11-30
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .64" w x 6.00" l, .84 pounds
• Binding: Paperback
• 280 pages

• Used Book in Good Condition

Review “Andreasen’s book finally bridges upstream and downstream approaches to social change and takes a “both-and” approach rather than either-or...The variety of examples throughout the book makes the text come alive…  It is a richly referenced book that is clear and presents some complex concepts in an easy to understand way… I would absolutely consider adopting this text!” (Mike Newton-Ward 2005-11-01)“Andreasen makes an inspiring case for taking the traditional social marketing model to new markets in order to influence more rapid and sustainable social change, as well as to ensure a longer life cycle for the social marketing brand…  I am certain I will use it as material for a course and for seminars.” (Nancy Lee, MBA 2005-11-01)"This succinct volume provides a well-written explanation of social marketing and its application to social problems, the role of agenda setting and framing in interpreting social data, and three simple models for influencing behavior change. Academicians in disciplines related to behavioral therapy, communication, health care, marketing, and social change as well as practitioners in social marketing, public relations and counseling will find this book interesting reading and a valuable, heuristic resource." (J. L. Allen 2006-11-27)

About the Author Alan Andreasen (Ph.D., M.S., Columbia University) is a professor in the McDonough School of Business at Georgetown University. His research interests include the application of marketing to nonprofit organizations, social marketing, and consumer behavior. Professor Andreasen is a member of several academic and professional associations and serves on the editorial boards of the Journal of Consumer Policy, the Journal of Consumer Research, Social Marketing Quarterly, and the Journal of Public Policy and Marketing. He is also past president of the Association for Consumer Research and is currently Interim Executive Director of the Social Marketing Institute. Professor Andreasen's publications include 16 books and over one hundred articles and conference papers. His most recent books are Ethics in Social Marketing [Georgetown University, 2001], Strategic Marketing in Nonprofit Organizations, 6th ed., (co-authored with Philip Kotler of Northwestern University) [PH, 2003], Marketing Research that Won't Break the Bank [Jossey-Bass, 2003] and Marketing Social Change [Jossey-Bass, 1995]. Professor Andreasen is a consultant to the World Bank, the American Cancer Society, the Centers for Disease Control and Prevention, Boys and Girls Clubs, and others. He also conducts executive seminars worldwide for a diversified set of non-profit and private sector organizations and several government agencies.

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Ebook Free Ancient JudaismBy Max Weber

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Ancient JudaismBy Max Weber

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• Sales Rank: #5998208 in Books
• Published on: 1952
• Number of items: 1
• Binding: Hardcover

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PDF Ebook Records and Information Management

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Records and Information Management

PDF Ebook Records and Information Management

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Review

On the strength of its currency and coverage alone, Franks book is poised to take over as the recommended go-to reference for both students and RIM professionals for many years to come ... an up-to-date, coherent, readable, and highly informative text that all RIM/ IG professionals should keep close at hand for ongoing reference. --Information ManagementDoes a fine job assembling a seminal text on core records administration topics ... I encourage anyone participating in the archives and records management field today or considering entering an Archives & Records Administration program to acquire this volume. --Technicalities"The handbook is well constructed and organized with a good balance of theory and practical examples … It is comprehensive and is easy to understand. This work is highly recommended to all those with an interest in recordkeeping and information management today." --Australian Academic & Research Libraries

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About the Author

Patricia C. Franks is an associate Professor in the School of Library and Information Science (SLIS) at San Jose State University in California, where she serves as the Master of Archives and Records Administration (MARA) Program Coordinator and the SLIS Internship Program Coordinator. Dr. Franks supervises virtual interns and teaches courses related to information organizations and management, archival studies, and records management. Her professional activities include working with ARMA International, most recently as Consensus Group Leader for both ANSI/ARMA 1-2011 Implications of Web-Based, Collaborative Technologies in Records Management and ARMA TR 21-2012 Using Social Media in Organizations.

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Product details

Paperback: 424 pages

Publisher: ALA Neal-Schuman (May 1, 2013)

Language: English

ISBN-10: 1555709109

ISBN-13: 978-1555709105

Product Dimensions:

6 x 0.9 x 9 inches

Shipping Weight: 1.2 pounds (View shipping rates and policies)

Average Customer Review:

4.9 out of 5 stars

10 customer reviews

Amazon Best Sellers Rank:

#926,023 in Books (See Top 100 in Books)

This book takes a comprehensive look at the field of records and information management (RIM), attempts to put it between two covers, and largely succeeds. I consider RIM to be a survival skill for the 21st century ---this demonstrates why.The basic principals are: to articulate the useful life of information (pretty short for most of it), and get rid of the info as soon as there is no legitimate reason to hold on to it. The book is a needed supplement for the venerable, and still comforting, "Information and Records Management" by Robek, Brown, an Stephens.

I have read a lot of Records and Information Management textbooks over the years, and this is one of the best in my opinion. It is written in a manner that is easy to read and contains useful modern case studies.

I like the blend of theory and functionality. It's an excellent textbook, but also has real-world applications.

just what I was looking for!

Very informative,

everything was great

Have only gotten 3 chapters in. Have to read it for my Graduate class in Records Management, and as dull as it is to read at times, it is filled with some good information. I'm having some issues with retention, but I think that is because my background is usually in History. I'd still recommend it for anyone trying to learn about the differences and importance of Records and Information Management.

This is a great book about records and information management. Although primary oriented towards the USA practice and regulation it is a great theoretical and practical source. Including the latest technology and its influence on record and information management it stays up to date although the latest technologies of big data, block-chain or artificial intelligence are not covered enough. The structure is oriented towards the classical document life cycle and use cases at the end of each chapter are a refreshing addition.

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